Madison 608.274.5970
DeForest 608.846.3302

Madison 608.274.5970
DeForest 608.846.3302



General FAQ

At Madison Family Dental, we welcome any questions and appreciate interest in what we are doing. You may want to know more about us and about the services we offer, so we have provided answers to many of the questions we commonly receive. If any other questions should arise, please EMAIL or call us at our office (608) 274-5970.

General Questions

Can I communicate with my dentist via email?

We love to hear from our patients, however we need to be careful about using electronic means of communication, especially with regard to dental care. Questions that are not urgent (requiring a response in less than 24 hours) can be sent to our email address. This is monitored daily during business hours. Because our patient’s care is of the utmost importance, sometimes these messages are forwarded to one of our capable dental assistants for a response. We strive to return calls or emails as soon as possible within a 24-hour period.

Keep in mind that if you have an urgent need, please call our office at (608) 274-5970.

How do I receive my patient records?

Either call (608) 274-5970 and request them or email us in our office.

Do you have Spanish (español) interpreters / translators on staff at MFDA?

Yes, we have Spanish translators that are available on staff to serve you better. Los intérpretes españoles de personal.

What is your contact information (phone number and address)?

5709 Odana Road, Madison, WI
Phone: (608) 274-5970
Fax: (608) 274-0158

502 Nelson Court, DeForest, WI
Phone: (608) 846-3302

Appointment Questions

What types of appointment confirmation or appointment reminders are available? Can I change my type of reminder?

Currently we have phone, email and text options for appointment reminders. Make sure we have your preferred choice by checking in with our reception staff.

How do I cancel my scheduled appointment?

If you are canceling your appointment 48 hours or more before your scheduled time, please call us.

How do I check my appointment? Can I do this online?

Call us at (608) 274-5970 and we will be happy to look it up for you. At this time you cannot check your appointment online. We do have the additional option of e-mail confirmation. Send your email address and your request for email confirmation to our general email.

Do you offer childcare during parent appointments?

While we do not offer drop-in child care for patients or visitors who need temporary child care while at Madison Family Dental, we do offer an extended schedule from 7am to 7pm Monday through Thursday and 7am to 4pm on Friday in Madison and 8am to 5pm Monday through Thursday and 8am to 4pm on Friday in DeForest. This allows for appointments before school or work and during the lunch hour or evening.

I’m a new patient. What paperwork is required of me to bring to my first appointment?

All of the paperwork is available on our website: Download our new patient forms. If you prefer to fill out your forms in our office you may do so. We ask that your arrive 15 minutes prior to your appointment to allow adequate time to complete them before your visit.

 Please bring your completed registration and medical and dental forms, your insurance cards, and any other information you may have from your previous dentist (e.g. x-rays).

Company Questions

How is Madison Family Dental an actual family?

In 1981, Dr. Ron Schmidt and Dr. Don Pfahler founded Madison Family Dental with a vision of dental care that would reflect their strong commitment to treat patients and staff as family members.  In 1987, Dr. Schmidt’s daughter, Dr. Lori Veerman, joined them and has continued to support and carry on their vision.  

We have a tradition of longevity: many staff members have worked at MFDA for more than 20 years. We like having family members work at Madison Family Dental and currently have one mother/daughter-in-law pair and one sister/sister pair on our assisting staff. Hear from our employees who comment on our family-oriented atmosphere. Learn all about our History.

Who founded Madison Family Dental?

Madison Family Dental was founded in 1981 by Dr. Ron Schmidt and Dr. Don Pfahler. 2011 marked Celebrating 30 Years of Smiles and we look forward to many more years of serving Madison. Read more about our History.

What job or career openings are available for hire?

Please check our Careers page for the latest openings.

How do I contact Human Resources?

Please call our offices at (608) 274-5970 during the hours of 7am to 7pm Monday through Thursday or Friday 7am to 4pm.

Payment Questions

Can I get a loan for my dental services if I don’t have the cash upfront?

Madison Family Dental Associates is pleased to work in conjunction with Wells Fargo Financial to offer interest-free financing for your dental services. Wells Fargo Health Advantage offers two plans which allow you to finance $400 or more for a period of 6 or 12 months. Apply online and see if you qualify today.

Are you wondering about financial arrangements and dental insurance?

We are committed to providing you with the best possible care. If you have dental insurance, we are eager to help you receive your maximum allowable benefits. In order to achieve these goals, we need your assistance and your understanding of our payment policy.

Payments for services are due at the time services are rendered unless payment arrangements have been approved in advance by our staff. If you have been scheduled for a new patient exam and have proof of insurance, payment will not be due at the time of service and will instead be billed to your insurance company first. After the payment is received, we will notify you if additional payment is required. If you do not have insurance, we offer a 5% discount if paid by cash or check on the day of service (debit cards excluded). We also accept MasterCard, VISA, Discover and American Express but no discount is offered. Interest-free financing is available through Wells Fargo. Returned checks are subject to additional fees and will be assessed to your account.

Please understand that:

  • Your insurance is a contract between you, your employer and the insurance company. We are not a party to that contract.
  • Our fees are generally considered to fall within the acceptable range by most companies and therefore we are covered up to the maximum allowance determined by each carrier. This applies only to companies that pay a percentage (such as 50% or 80%) of “U.C.R.”  U.C.R. is defined as usual, customary and reasonable.

 This statement does not apply to companies that reimburse based on an arbitrary “schedule” of fees, which bears no relationship to the current standard and cost of care in this area.
  • Not all services are a covered benefit in all contracts. Some insurance companies arbitrarily select certain services they will not cover.

We must emphasize that, as dental care providers, our relationship is with you, not your insurance company. While the filing of insurance claims is a courtesy that we extend to our patients, all charges are your responsibility from the date the services are rendered. We realize that temporary financial problems may affect timely payment of your account. If such problems do arise, we encourage you to contact us promptly for assistance in the management of your account.If you have any questions about the above information or any uncertainty regarding your insurance coverage, please don’t hesitate to contact our Business Office. We are here to help you!

Do you offer gift cards?

No, we currently do not offer gift cards for our services.

Do you offer sales or promotions?

On occasion we offer promotions for teeth bleaching, Invisalign, and electric toothbrushes. Watch for information on our website and in the office.

Service Questions

Can I get my wisdom teeth pulled at MFD?

In most cases when wisdom teeth removal is indicated, we recommend that you are referred to an oral surgeon who has four to five years of additional specialty training. We believe that you should have the best, most experienced care possible.

Can I get braces at MFD? Is there an orthodontist on staff?

Madison Family Dental does not have an orthodontist on staff; however, two of our dentists, Dr. Lori Veerman and Dr. Christine Julian, are Invisalign specialists, the invisible braces system. Since 2008, they have improved the smiles of many patients.

Do you offer sedation dentistry? Do you have any types of anesthesia?

We do not offer sedation; however, we have other alternatives such as nitrous oxide (laughing gas) or valium. Learn more about the pros and cons of sedation dentistry at the website.

Do you offer endodontics (root canal treatment) services?

Yes we do. Please read all about our root canals for all the details regarding what is involved in treating the removal of the tooth’s pulp.

Insurance Questions

Who are your insurance plan providers?

As a service to you, we file insurance for most dental plans. We are in-network providers for Physicians Plus, Delta Dental, American Dental Plan, Humana, WEA, and Ameritas. Your payment, or co-pay, is required at the time of service. We are not a provider for Badgercare. If you do not have insurance, we offer a 5% discount if payment is made with cash or check at the time of service. Learn more about insurance.

What if I don’t have dental insurance? How do you make my dentistry more affordable?

We watch that our fees are consistent with the level of care, skill, and judgment your case requires and are inline with fees in our areas. We want our patients to secure their dentistry without worrying about the financial part. We accept Visa, Discover, MasterCard, American Express, debit cards, cash, and personal checks. 

Very popular are no-interest Wells Fargo loans. Wells Fargo Health Advantage offers two plans which allow you to finance $400 or more for a period of 6 or 12 months. Click here to apply online and see if you qualify today! 

If you have no insurance, we offer a 5% discount with cash or check payments day of service (debit cards excluded). We would be happy to answer any financial or insurance questions you have.

I’m on Medicaid. What information regarding dental coverage is available to me?

Since we are not Medicaid providers, our Medicaid patients choose to pay cash for their services. If you do pay with cash or check (debit cards excluded), a discount of 5% is offered. We also take debit and credit cards. We do request payment on the day of service.

Product Questions

I’m sensitive to the dental products available at my local store. What types of natural products are available on the market?

While we don’t endorse any one type of natural toothpaste or mouthwash, one of the more readily available brands that we find to be effective is Tom’s of Maine ( Another brand of dental products that we find very helpful for patients with dry mouth or other health concerns is the Biotene family of products ( It is always best to discuss your personal situation with your MFDA dentist or hygienist so that we can make recommendations that are best for your needs.

Do you sell toothbrushes? What toothbrushes to you endorse or recommend?

We do sell two types of toothbrushes in our office, manual and electric. We like the Oral B family of products. We especially encourage our patients to consider purchasing electric toothbrushes as we believe they significantly improve the level of oral hygiene patients can achieve.

Care Questions

Will I need my wisdom teeth pulled?

Every patient’s treatment needs are unique. Your MFDA dentist will evaluate your mouth and your x-rays to determine if wisdom teeth removal is required. Your treatment needs will be explained to you and a referral to an oral surgeon will be made in most cases.

Why are my teeth sensitive?

Teeth can become sensitive when the root surface of the tooth is exposed, which occurs when your gums recede. Gum recession is usually caused by aggressive tooth brushing and scrubbing along the gum line or by poor oral hygiene. When plaque builds up around your teeth and gums, it hardens into tartar. Bacteria in tartar causes gingivitis and periodontal disease. Gum recession can result. Exposed roots are made up of microscopic tubes that lead directly to the nerve of the tooth. When the tooth is exposed to cold or pressure, the tooth nerve is stimulated and you feel discomfort.While sensitivity is often caused by root surface exposure, it may be a sign of a more serious problem. It is important to see your dentist to evaluate and recommend appropriate treatment.

How can I treat my sensitive teeth?

Over the counter sensitivity toothpastes, which contain potassium nitrate or strontium chloride, are often very effective in treating sensitive teeth. It may take several weeks of continuous use before you notice a decrease in sensitivity.Foods that are highly acidic such as soda, sports beverages, and citrus fruits can increase tooth sensitivity. If you are consuming these foods regularly, they may work against a desensitizing toothpaste. If you do not get relief by brushing gently and using a desensitizing toothpaste, it is important to see your dentist to rule out other problems. In addition, there are desensitizing products that we can prescribe for home use and special compounds that can be applied directly to the root surface to reduce your sensitivity.

How do I know if I have gum disease and what should I do about it?

It is possible to have gum disease (periodontal disease) and have no warning signs. This is one reason why regular dental checkups and periodontal examinations are very important. However, several warning signs can signal that you may have periodontal disease:-Bad breath or bad taste
-Bleeding gums
-Red, swollen or tender gums
-Loose teeth or teeth that have moved
-Sensitive teeth
-Pus coming from around the teeth
-Pain on chewing
-Any changes in the way your teeth fit together

Several factors can increase your risk of developing periodontal diseases:

-People who smoke or chew tobacco
-People with systemic diseases such as diabetes
-Many medications such as steroids, anti-epilepsy drugs, cancer drugs,
calcium channel blockers, and oral contraceptives
-Dry mouth due to medications or diseases
-Crooked teeth or dental work that has become defective

You can link directly to the American Academy of Periodontology website and take their Periodontal Disease Risk Assessment Test. This tool will provide you with more information about gum disease and its risk factors

As a patient at Madison Family Dental, your dental healthcare team (your dentist, your hygienist, and sometimes a periodontist) will annually measure your gum tissue health and recommend appropriate therapy when needed.

My dentist has diagnosed a crack in my tooth. Why is that important, especially if it doesn’t hurt?

Cracked teeth show a variety of symptoms, from no discomfort to erratic pain when chewing (possibly with release of biting pressure) or pain when your tooth is exposed to temperature extremes. In many cases the pain may come and go. Unlike a broken bone, the fracture in a cracked tooth will never heal and rarely can be detected on an x-ray. In spite of treatment, some cracks may continue to progress and separate, resulting in loss of the tooth. Early diagnosis and treatment are extremely important. Like cracks in a windshield, cracks in teeth often start small and progress slowly. The sooner a crack is detected and treated, the better the chance of saving your tooth. Placement of a crown on a cracked tooth provides maximum protection and reduces the likelihood that the crack will worsen. Once treated, most cracked teeth will continue to function and provide years of comfortable chewing. Talk to your dentist about your particular diagnosis and treatment recommendations. Learn more about Crowns.

My teeth are crooked, but I don’t want to wear braces. Is there anything else I can do?

Yes, for a smile that can transform your appearance Invisalign is your answer. Invisalign aligners are practically clear, so hardly anyone will know you are straightening your teeth. The aligners are very comfortable and won’t interfere with your day to day life. Invisalign is removable. Unlike braces, you have the flexibility to eat and drink what you want during treatment by simply removing the aligners. You can also remove the aligners to brush and floss as you normally would for fresh breath and good oral hygiene. In addition to improving the appearance of your smile, Invisalign can also improve the health of your mouth. Straight teeth allow for easier cleaning, which will help keep your gums healthy and prevent cavities. Straight teeth make chewing easier and prevent excess stress on the teeth and supporting tissues. So if you are ready to take a look at the benefits of a properly aligned smile, our two certified Invisalign providers, Dr. Veerman and Dr. Julian-Hoernke, would be happy to meet with you to help determine if Invisalign is right for you.

Learn more about Invisalign®.

How can my jaw help me perform better in sports?

No one ever told you that your jaw could help you perform better. That is because few knew. Hundreds of years ago, a small group of people were on to something: Ancient Greek athletes bit down on leather straps during competition to gain an edge, and Viking and Roman warriors clamped down on leather bits for focus on the battlefield. They knew this improved performance, but the concept itself never evolved. Until now, Under Armour Performance Mouthwear has been engineered to unlock the power and potential that is blocked by one of the human body’s instinctive reflex systems: teeth-clenching. With safe, custom-built UA Performance Mouthwear, athletes in any sport – from football to hockey to golf – can capitalize on an innovation that makes you stronger, faster, and better. Whether you need protection in contact sports or you just want to improve your game, Under Armour Performance Mouthwear with ArmourBite Technology gives every athlete an edge.